The Georgian from Santa Monica appoints Rob Ciancimino as Managing Director and Melissa Volpert as Director of Sales and Marketing

Rob Ciancimino and Melissa Volpert have been appointed Managing Director and Director of Sales and Marketing, respectively, at The Georgian; the soon to be reopened historic hotel on Ocean Avenue.

Slated to open in January 2023, The Georgian has been a fixture on the Southern California coast since opening in 1933 under the stewardship of renowned hotelier Rosamond Borde. The Red Griffin (and later The Georgian Room), which has seen multiple iterations over the years, has ranged from Hollywood stars Charlie Chaplin, Clark Gable, and Marilyn Monroe to First Mother Rose Kennedy to the hotel’s regulars and historic restaurants.

Hospitality impresario and vintage motorcycle enthusiast Rob Ciancimino joins The Georgian, most recently as Managing Partner of both Verse Restaurant and Intro Art Gallery & Chef’s Table. Rob is a true hospitality veteran with over 25 years of experience in the restaurant and hospitality industry including time at the world famous live music venue, The Sayers Club, as well as time managing bars and restaurants at The W. Rob has a deep passion for Leadership and team building and His unique hands-on approach to the total hospitality experience will be critical in building the high-touchpoint luxury service model that guests will experience at The Georgian.

“Rob C. has years of experience managing globally recognized gastronomic and culinary establishments and his vast experience coupled with his deep-rooted passion for all things hospitality makes him the leading lighthouse for the Georgian team. We look forward to watching him continue to build and evolve our team and hotel culture as we reopen our doors on Ocean Ave,” said Nicolo Rusconi, Co-Founder and President of BLVD.

Melissa Volpert brings over 30 years of hospitality sales and marketing experience with a focus on entertainment, fashion and the arts. In 1997, she was the very first employee of the Standard brand and played a key role alongside Andre Balazs in founding the legendary hotel company that revolutionized the industry. In her role as Director of Sales and Marketing at The Standard, Hollywood, she led all sales and marketing initiatives with a focus on guest relationship building and nurturing, strategic planning, cultural programs, partnerships and market positioning.

“Melissa is the perfect representation of the culture and community we aim to build at The Georgian – a community that permeates all culturally relevant art, fashion and design communities around the world. She is deeply passionate and inspired to make The Georgian one of the preeminent destinations for global tastemakers, and her personal taste in global culture sets the standard here at The Georgian.” Shares, Jon Blanchard, Founder of BLVD.

BLVD, a full-service real estate and hotel development company, along with ESI Ventures, acquired the landmark hotel in August 2020 with the intention of restoring one of Los Angeles’ most iconic and photogenic hotels to its former glory. The next chapter for The Georgian sees a restoration of the 84 guest rooms and 28 suites as well as new and refreshed offerings including the famous Sunset Terrace with sea views, the Dining Room and the Sunset Bar. In addition to The Library and Gymnasium, The Georgian will also feature two private meeting rooms and dining rooms, The Gallery and The Writer’s Room. The gallery will present an evolving curation of work by international artists on a quarterly basis.

BLVD and ESI Ventures are proud to partner with renowned international design firm Fettle; local architect, HLW; California General Contract, BCCI; and numerous other industry-leading design, development and hospitality companies on the historic restoration of The Georgian.