Ticketmaster extends presale after surge

Taylor Swift accepts an award on stage during the 2022 MTV Europe Music Awards.

Taylor Swift accepts an award on stage during the 2022 MTV Europe Music Awards. Photo Credit: Jeff Kravitz/FilmMagic

Ticketmaster extended presale tickets for Taylor Swift’s upcoming Eras Tour, moving another presale to Wednesday after Swifties spiked historic demand and caused significant technical issues on Tuesday.

Driving the news: A multi-step process limited the number of people who could snag tickets for Swift’s first tour in five years, leading to ticket fraud and cancellations.

Taylor Swift Ticketmaster queue paused

The newest: ticketmaster tweeted Tuesday afternoon that there had been “unprecedented demand” for Swift’s tour advance tickets, with “hundreds of thousands sold.”

  • The ticket service said West Coast sales in Los Angeles, Las Vegas, Santa Clara and Seattle would be pushed back to 3:00 p.m. PT (they were originally scheduled for 10:00 a.m. PT).
  • The Capital One presale will be moved from Tuesday to Wednesday November 16th at 2pm local time.

What you say: Ticketmaster “actively sells tickets” and has a “large selection that is still available for most shows already on sale,” the company told Axios in an emailed statement.

  • Ticketmaster issued an update Tuesday at 4:01pm ET stating “Ticket availability is extremely limited” due to the very high demand for today’s sale. “While you continue shopping, some options may not be available.”

Details: Downdetector.com showed more than 5,000 outage reports for Ticketmaster around 11:30am ET Tuesday as fans rushed to secure tickets.

  • “We apologize for the disruption,” the Ticketmaster app said, according to Business Insider.
  • Ticketmaster’s website had a separate message on Tuesday, which read: “Something went wrong for us and we need to start over. Broken things are a burden – our team works to make sure it doesn’t happen again.”
  • That Ticketmaster Fan Support Twitter account suggested signing up via an SMS link sent to fans for “an optimal shopping experience”.

Ticketmaster’s troubles entered the political arena when Rep. Alexandria Ocasio-Cortez (DN.Y.) tweeted Tuesday that this was a daily “reminder that Ticketmaster is a monopoly, [its] The merger with LiveNation should never have been approved and they need to be governed.”

Taylor Swift Eras Tour tickets

The big picture: Ticketmaster’s technical issues are another sign of high demand to see Swift live. The pop star has responded to the enchantment of the Swifties, as their fans are known, with additional tour dates.

  • Swift’s tour originally had 27 dates before jumping to 35 dates. The tour now has a total of 52 shows.
  • “Looks like I’m seeing more of your beautiful faces than I previously expected.” Swift tweeted.

What’s next: Another round of presale tickets opens Wednesday afternoon for Capital One credit card users. Tickets go on sale to the public on Friday.

go deeper: What we know about Taylor Swift’s new 35-day tour

Editor’s Note: This story has been updated throughout with new details.

Source